Midjourney is not just a term. It stands for a groundbreaking generative AI program capable of producing images based on natural language prompts. With some notable uses and a bit of controversy under its belt, Midjourney has already made waves in the world of AI and art.
Development and Uses
Developed by Midjourney, Inc. and led by David Holz, Midjourney entered open beta in July 2022 and has since released several algorithm versions. It’s been employed by artists for rapid prototyping and concept visualization and has found some appeal in the advertising industry, where it’s used for creating original content.
Competition and Differences
Although it’s not as popular as DALL-E, a known AI Art Generator, Midjourney has nonetheless secured its place as a serious contender. It excels over DALL-E in creating environments and surreal pastiche in different art styles.
Moderation and Controversies
Despite Midjourney’s impressive capabilities, however, it has not been without controversy. Critiques include potential displacement of artists and the generation of biased images. There have also been concerns regarding the use of original artwork in its training set. In light of these concerns, Midjourney has improved its content moderation, transitioning to an AI-powered system.
Future and Business Model
Midjourney is still in development, with the full scope of its impacts and applications yet to be seen. However, with subscription plans ranging from $10 to $60 per month, the company does show a potential business model.
Fancy trying it out for yourself?
Have fun at www.midjourney.com
Caution! It is addictive!